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“This competition really is worlds apart from X Factor and other TV talent contests – we’re all about originality, live ability and credibility. We don’t accept demos or submissions and everyone auditions live. We’ve got some fantastic prizes up for grabs this year in a £60,000 prize pool so there’s lot of opportunity for everyone entering.”The overall winner of the competition is offered a recording and management contract with Future Music with an investment of up to £30,000 to release their single. The winners will be crowned the UK’s best unsigned act in front of a capacity crowd on the main stage of the Live and Unsigned Festival at the 02. A&R and celebrity judges last year include former Sex Pistols Manager Malcolm McLaren, pop RnB star Dane Bowers and Radio 1’s Annie Nightingale. Radio 1 DJ Greg James has already confirmed for 2010. Previous winners of the competition include Kiddo 360 who went on to pick up a Vodafone Live Award, B-Kay and Kazz who broke into the top 30 charts and last year’s winners from Glasgow, The Detours, who have just signed an exclusive clothing deal with Extreme. For more information go to either www.LiveandUnsigned.UK.com or www.facebook.com/chinaredmusic.