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City’s lowly position in tourism survey doesn’t surprise Lichfield MP

Michael Fabricant MP

Michael Fabricant MP

Lichfield’s MP admits he is not surprised by the fact Lichfield has been named as one of the least visited British cities.

Michael Fabricant’s comments come in the wake of a survey of 5,000 people by Travelodge which saw Lichfield appear in the list of the ten least visited cities in the UK amongst British travellers.

But while other places appeared in the list because they were ugly, boring or dangerous, Mr Fabricant’s constituency appeared due to the fact 59 per cent of those polled didn’t know where it was.

And that’s not a situation which shocks the Lichfield MP. He said:

“Sadly it doesn’t surprise me that Lichfield is one of the least visited cities in the UK alongside such gems as St David’s while London and Stratford are the most visited.  But while St David’s is far off the beaten track, Lichfield has no excuse: it is close to the motorway system and is at the very heart of Britain.

“This is a reflection of the continuing problem with city – our anonymity.  I have lost count of people I meet who know I am the Member of Parliament for Lichfield, but who then ask me ‘Where is Lichfield?’

“It is extraordinary that the perception of us is a quaint Cathedral City with the National Memorial Arboretum nearby which would be worth visiting if only they knew where it is!”

Now the Conservative MP is keen to look at ways the city can better promote itself.

Mr Fabricant added:

“I plan to discuss this with Cllr David Smith, Leader of Lichfield District Council, to explore ways we can promote Lichfield better. Lichfield is known in the region, hence all the youngsters visiting Lich Vegas for the nightlife, but we need to promote the city as a tourist venue to national coach and other tour operators.

“With the pound weak against the Euro making holidays abroad more expensive, now’s the time to be promoting home destinations.  We boast a beautiful cathedral, great pubs and restaurants, great strolls round the city, and the National Memorial Arboretum nearby.

“Lichfield is a great tourist destination. It’s just such a shame that we are the world’s best kept secret.”

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