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Travelodge signs up to operate new Lichfield hotel

A national chain has been unveiled as the operator of a new 65-bed hotel in Lichfield’s £14million Friary Outer redevelopment.

An artist's impression of the new Travelodge in Lichfield

An artist's impression of the new Travelodge in Lichfield

Travelodge will take up the site, which will occupy the top two floors of the three-storey Swan Road site. The lower level will be made available to the for restaurant and retail operators.

Councillor Mike Wilcox, Leader of Lichfield District Council, said: “Millions of people visit attractions across the district every year, and the demand for hotel bed spaces is incredibly high.

“We’re delighted to welcome Travelodge, as part of the Friary Outer development. It will bring more good quality, good value hotel bed spaces to the area, making Lichfield a fantastic and convenient city break.”

Tony O’Brien, UK Development Director for Travelodge Hotels, added: “With its history delivering a strong tourism market and its close proximity to the motorway network ensuring a strong business presence, Lichfield is a fantastic place for at Travelodge hotel.

“I have no doubt that it will not be long before our new hotel here is one of the strongest performers in our portfolio.”

Planning permission for the site, which will provide extra car parking and new homes, was granted earlier this year.

David Clancy, director of S Harrison Developments Ltd – the company behind the redevelopment, believes the new hotel will be an integral part of the wider regeneration of Lichfield.

“The cathedral city is already an attractive tourist and business destination and the advent of our £100 million Friarsgate scheme will increase visitor numbers to the city and move it significantly up the retail centre rankings increasing the demand for well-priced hotel accommodation.”

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