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The leaders of a successful campaign to introduce a Business Improvement District have predicted a bright future for Lichfield city centre.
More than 79% of companies backed the Lichfield BID in a ballot last month.
The project will see businesses pay a levy to generate around £1million over five years to spend on schemes to boost footfall.
Among the ideas are free Wi-Fi across the city centre and an improved Christmas festival.
“I am absolutely delighted that so many businesses have backed the plans that we put together,” said Paul Maddox, Chairman of the Lichfield BID team and owner of The Scales and Three Spires Coffee Shop.
“The decision represents a really bright future for Lichfield and by working together, we will be able to achieve great things for the city with this £1million of investment over the next five years.”
The Lichfield BID will launch on October 1, with the scheme recruiting a city centre manager and drawing up detailed plans for the coming year.
Michelle Baker, a consultant who worked with the Lichfield BID team, said: “We have lots of work ahead of us over the next eight weeks, but the BID will be good and ready to start delivering benefits to Lichfield and we look forward to working alongside the businesses in the coming months.”
For more information and to view the five-year business plan, visit www.lichfieldbid.co.uk.