The Lichfield Festival has been boosted by the news that a key sponsor has agreed to support the event for a ninth year.
The BMW Plant Hams Hall will be the principle partner once more and for 2012 will be working to get more of the workforce involved in festival activities.
Employees and their families will be taking part in The Big Read – an event which sees some 200 copies of a chosen book are distributed across Lichfield and surrounding areas free for the public to pick up, read and pass on to friends.
BMW will also become a venue for festival events for the first time as they host three Get Creative workshops, with participants using recyclable materials to create working musical instruments, which will then be used for a performance.
“Around the world, BMW Group supports a variety of cultural and artistic projects and activities,” said Nick Spencer, plant director at BMW’s engine manufacturing plant at Hams Hall. “We are proud to continue our support of such a vibrant community event that brings a multitude of diverse performances and exciting opportunities to people within our region.”
Fiona Stuart, Lichfield Festival Director, added: “We are delighted that BMW Plant Hams Hall will be supporting the Lichfield Festival for a record ninth year. We are looking forward to developing a really exciting festival with the plant workforce thoroughly involved.”
The Lichfield Festival, which runs from July 4 to 14, will comprise over 70 music, literary, film, theatre and associated art events at a variety of venues, as well as a programme of education activities for school groups and individuals.
