A Lichfield retailer has confirmed a rebranding programme.
Central England Co-operative will change its name to Central Co-op and roll out new branding to reflect the move.
Debbie Robinson, chief executive of Central Co-op said:
“We’re continuing our journey as we set our Society up for future success.
“We’ve adopted the globally recognised marque of co-operation to show our solidarity with the wider co-operative movement as part of our society wide rebrand.
“Key to all of this is a refresh of our identity, we want to be modern, warm, relevant and inclusive so we can welcome the next generation of co-operators to our society.
“As we look to the future with our purpose in mind of creating a sustainable society for all, we continue to invest in our society and have explored a number of options. Following extensive research with members and customers we’ve taken the decision to update our identity and name.”
Debbie Robinson, Central Co-op
The rebrand comes on the heels of a pay award for workers across retail, funeral and support centre functions which saw an increase of 30p per hour.
