THE National Memorial Arboretum is to be rebranded later this year.
The Alrewas venue will become the Royal British Legion National Remembrance Gardens from September.
The arboretum was founded 25 years ago and now hosts more than 420 memorials.
Mark Atkinson, director general of the Royal British Legion, said:
“The National Memorial Arboretum is a remarkable place that has long held a special place within the Royal British Legion.
“Founded on an inspirational vision, its dedicated team has worked tirelessly over the past 25 years to solidify the site as the nation’s year-round place to remember.
“This integration of governance opens the next chapter in its history, placing the Royal British Legion National Remembrance Gardens at the heart of our remembrance work. This strengthens our ability to invest in the long‑term future of the site, building on its incredible legacy while preserving the character, purpose and sense of welcome that mean so much to those who visit.”
The new name and branding will be introduced as part of a phased change from September.
Commander (Rtd) David Childs CBE, founder of the National Memorial Arboretum, said
“When the arboretum was founded, my ambition was to create a living place of remembrance, rooted in trees, offering a dedicated space to reflect on service and sacrifice for our nation.
“Over time, that vision has grown organically, shaped by those who cared for it and by the many communities who found meaning here.
“Today, the site is defined not only by its trees, but by the sculptures, symbolic planting and gardens that together encapsulate the spirit of Remembrance.
“In 2003, just a couple of years after opening to the public, the Royal British Legion became our parent charity. Since then, as custodians of the arboretum, the Royal British Legion has provided the care, stewardship and investment needed to help the site flourish and truly become the nation’s year‑round place to remember.
“I am excited to see how this inspirational place will continue to grow and evolve in the next chapter of its journey.”
The changes will also see a plan for future investment unveiled later this year.
Philippa Rawlinson, director of the National Memorial Arboretum and the Royal British Legion’s director of remembrance, said:
“The National Memorial Arboretum is such a special place because of the commitment of our team members and the wider communities who care deeply about preserving the inspirational stories behind our more than 420 memorials.
“The full integration of the arboretum and the Royal British Legion gives us the strongest possible foundation for the future, helping us pass the baton of remembrance to future generations.
“Our team remains focused on caring for this unique place, staying true to our purpose and ensuring the future Royal British Legion National Remembrance Gardens will remain an accessible and inclusive world-class visitor destination, freely open to all.”
