Ian Austin MP (Minister for West Midlands), Mike De Courcey (Chairman of West Midlands Region of the Confederation of Passenger Transport), Maureen Roberts (LDC’s Travel Trade Officer) Lizzie Thatcher (LDC’s Tourism Manager) and Cllr David Smith (Leader of LDC)

Lichfield has been named one of only two coach-friendly cities in the West Midlands.

Ian Austin MP, Minister for the West Midlands, presented the Councillor David Smith, Leader of Lichfield District Council, and members of the tourism team with a glass trophy at the Confederation of Passenger Transport’s (West Midlands) annual dinner. The event was held at the Molineux Stadium in Wolverhampton on February 27.

Cllr Smith said:

“We are delighted to have won this major national award. Lichfield is now one of only two cities in the West Midlands to have achieved coach friendly status – the other being Stratford on Avon.

“Lichfield district has long been a favourite destination for group travel, and we work hard to attract and look after both visitors and drivers. Being recognised as a coach friendly city will now help us to encourage more and more visitors into our city and district attractions, and will help us to boost our local economy even further.”

Phil Bateman, Confederation of Passenger Transport Regional Manager, added:

“As an industry we have been urging local authorities to do much more to improve facilities for coach operators and their customers. Good signage, toilets, adequate coach parking, all play a part in growing visitor numbers.

“Coach travel and holidays are on the increase and bring tremendous economic benefit to local economies. Lichfield’s coach friendly status ensures it is positioned perfectly to reap these benefits and puts it squarely in the category of tourist location of choice.”

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