BUSINESS leaders say a new initiative will support efforts to encourage people to shop locally.
Lichfield Chamber of Trade and Commerce has become the first ever official sponsor of new city-based venture NetworkLocal.
The venture provides free support and promotion for independent businesses.
Plans will also see the launch of a discount card for shoppers using local stores.
Chamber president Ruth Redgate said the move will boost the local economy by creating a “stronger and more connected business ecosystem”.
She said:
“As the independent Chamber of Trade and Commerce in Lichfield, our mission is to build a stronger business community together.
“This partnership sets the stage for a vibrant 2025, supporting local non-profits and businesses alike.”
Long-serving chamber president Ruth also revealed that the collaboration will see further sponsorship developments unveiled later this year which are set to benefit local residents’ pockets.
The entrepreneur, who founded Hunneypot Cottage Bakery, added:
“This year will also see NetworkLocal launch a dedicated Lichfield district residents’ discount card to further support local businesses by encouraging more local spending.
“As a sponsor, the chamber is proud to play a key role in promoting this new venture. Together through encouragement of more shoppers to buy local and offering free networking opportunities, we aim to strengthen Lichfield district’s economy and business community.
“This sponsorship aligns perfectly with our ethos and allows us to provide even greater value to our member while championing local businesses and fostering an enterprising and prosperous district.”
NetworkLocal’s discount card will unlock savings at over 125 local small businesses.
Kellie Johnson, founder of NetworkLocal, said:
“We’re thrilled to welcome Lichfield Chamber of Trade and Commerce as our first official sponsor.
“Together, we’re committed to supporting and celebrating the independent businesses that call our district home.”
