THE cameras are rolling for a Lichfield business as it prepares to air its first ever television commercial.
Arthur Price is using the Sky TV airtime to promote its annual summer sale event in July.
The promo will highlight the special sale which will see discounts on knives, forks, spoons and tableware gifts from 5th to 19th July.
Simon Price, Arthur Price CEO, said:
“The 2025 summer sale has some of our best ever offers so we wanted to try a new approach, hence the TV commercial.
“There are some hot offers, including cutlery sets from only £59. So, whether you are looking for a new dining set or a second set just for BBQs we’ll have something for you. We also have lots of gifts for home too.
“Our factory shop manager Bev and her team have been working on the sale for weeks and are really looking forward to seeing both regular visitors and new faces.”
The Arthur Price Factory Shop can be found at Britannia Way.
