Lichfield has been named in a list of cities that are disliked by British travellers – after more than half of the people polled admitted that they didn’t know where it was.
The city finished tenth in the list of least favourite cities in a survey of 5,000 people conducted by Travelodge.
Bradford, Wakefield, Dundee, Sunderland and Newport topped the list of places called No Entry cities. Many were cited for being ugly, boring or dangerous. But Lichfield’s appearance on the list came after 59 per cent of those asked had no idea where the city was lcoated.
The list in full was:
- Bradford
- Wakefield
- Dundee
- Sunderland
- Newport
- St David’s
- Wells
- Ely
- Ripon
- Lichfield
The survey claimed the places on the list were at risk of falling off the tourist map and becoming ‘lost cities’ to future generations as a result of misconceptions, lack of UK knowledge and poor geographic skills in being able to locate them.
Patricia Yates from Visit Britain said:
“This report has highlighted that Brits need to reacquaint themselves with some of the UK’s great cities. It’s a shame that misconceptions and lack of UK’s knowledge of what cities have to offer could stop British travellers from having a great weekend break.
“Our cities have seen a renaissance with modern hotels, cafes and galleries and are just waiting to be explored. If we do not invest in discovering the cities that make Great Britain great, these cities will be lost to future generations.”
