A TRAIN operator serving Lichfield Trent Valley says its loyalty programme is set to pass a landmark one million members.
Avanti West Coast launched the initiative in June 2022, rewarding frequent travellers withe discounted travel and onboard food and drink.
To mark the milestone, the operator is running a competition until 25th October with a range of prizes including trips away and first class travel for a year.
Jen Inglis, from Avanti West Coast, said:
"We are absolutely thrilled that we are about to pass the significant milestone of one million members for Club Avanti.
"With over four million rewards handed out in four years, we are giving our frequent customers more value for money when travelling with us.
"Reaching this landmark number highlights the ever-growing popularity of our award-winning loyalty programme which is attracting more people to rail and recognises those who travel with us regularly."
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