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Council admits giant ad screen was “not appropriate” outside Lichfield museum

Lichfield District Council has admitted that a giant advertising screen it allowed to be used outside an historic city centre museum was “not appropriate”.

The mobile screen advertising Poundworld. Pic: Nigel Adie

The mobile screen advertising Poundworld. Pic: Nigel Adie

The controversial mobile ad for a new Poundworld store appeared over the weekend outside the Samuel Johnson Birthplace Museum on Market Street.

But the advert was branded “utterly naff” and out-of-keeping with the historic city centre by MP Michael Fabricant.

Visitors to the museum also saw the mobile screen as “inappropriate”, while a spokesperson for the attraction said they were not told about the screen beforehand.

“We weren’t informed and unfortunately have no control over who uses the street pitch outside the Birthplace Museum,” a spokesperson said.

“Many visitors commented that they were not pleased to see it and felt it was inappropriate, but thankfully it didn’t put them off coming in to enjoy the museum.”

But now the council has admitted to LichfieldLive that it should not have given permission for the screen to be used on the museum’s doorstep.

Helen Titteron, strategic director for community, housing and health, said: “In retrospect, we agree that this type of promotional unit is not appropriate for the city.

“We will  look carefully at our street trading application process to make sure we only give consent to traders who are selling products or a service from an appropriate stall or vehicle.”

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Founder of LichfieldLive and editor of the site.