Bosses at a building society say they hope the trial of a new type of branch in Lichfield will be successful.
Nationwide has recently opened in the Three Spires Shopping Centre.
The new style of branch, which moves away from the more traditional counter service, is being trialled in two locations – Lichfield and the Meadowhall centre in Sheffield.
Mandy Beech, director of the branch network at Nationwide Building Society, said:
“We are delighted to open a brand new branch in the city of Lichfield, which is new location for us.
“We continue to invest in our network, but the way our members use the branch is changing, and we need ensure we have branches that work for our members both today and in the future.
“By trialling this design, which combines convenience through technology and great service through our people, we can test and learn from what we are doing.
Mandy Beech, Nationwide Building Society
“This is about evolving the role of the branch to keep pace with the unmistakable shift in customer needs.”
The branch also includes a community space, with Mandy adding that the company was keen to commit to the area:
“We know how important a thriving high street is for the community, and to underline our commitment we recently promised to not leave any town or city, where we are currently based, without a branch until at least May 2021.
Mandy Beech, Nationwide Building Society
