A CREATIVE entrepreneur from Burntwood is celebrating the growth of her business in its first year.
Natasja Bailey, CEO of The Write Hive, has built a portfolio of 90 clients helping them to create “social media gold”.
The 26-year-old said her work showed how alternative types of content had helped to transform the way clients communicate with customers.
“User-generated content, or UGC, has redefined social media marketing by offering brands a compelling and powerful means of building authenticity, credibility, community and ultimately driving those conversions.
“However, like all marketing strategies, the inevitable domino effect led to market saturation.
“Honed while running my social media marketing business, I’ve fine-tuned my approach to the UGC niche over the last 12 months. ”
Natasja’s approach has seen her trusted to work with big-name brands including Garnier, Timpson, Moonpig, Hovis, Protein Works, Prep Kitchen and Scholl – and she says more household organisations are in the pipeline for 2025.
“Gone are the days of the unrealistic, over-polished, and furthermore unrelatable standards within social media advertising.
“Whilst UGC should feel inspirational, it should not seem unrealistically so. Audiences should be able to draw parallels with the creator, see themselves in their shoes – drawn in by a strong hook and convinced of product’s benefits.”
