A Lichfield business is in the running to be named the best new fish and chip shop in the UK.
Fish Face, based at Willow Court off the Tamworth Road, is down to the final three in the National Fish and Chip Awards.
The shop will take on rivals from Chester and Paignton for the top prize.
To reach this stage of the competition, Fish Face has been appraised across a variety of judging criteria including how owners and staff approach running a new shop, promotional activitie and approaches to the responsible sourcing of key ingredients.
They also received mystery shopping assessments by industry expert judges, and will now face further in-depth visits before the winner is crowned at a ceremony in London in January.
Marcus Coleman, chief executive at awards organiser Seafish, said: “The future of the fish and chip trade relies just as much on new entrants coming into the industry as it does on the sustained success of longer established shops.
“The calibre of entries in this category continues to get stronger every year which is very encouraging.
“It’s no easy feat starting a new business, especially in an industry that is relatively niche and specialised, extremely reputable and already populated with many thriving, long-established businesses.”
