Lichfield’s Clock Tower has been lit up as part of campaign to show how rail services are being connected across the Midlands.
It was part of a campaign by train operator West Midlands Railway which also saw landmarks such as Coventry’s Lady Godiva statue and the New Art Gallery in Walsall illuminated in the company’s orange colour scheme.
The company says it has plans to invest £700million in new and refurbished trains as part of a £1billion improvement package.
Andy Street, Mayor of the West Midlands, said: “In the months and years ahead, passengers in the West Midlands will see significant changes as a result of us having a truly regional rail franchise.
“As well as the investment in more trains, new stations and new metro style carriages, people will become more aware of the brand identity as we continue our public transport revolution.
“We are gradually moving towards shared West Midlands identity for the different modes of transport – rail, buses and cycling – integrated together, as has been the case in London for some time.”
Richard Brooks, customer experience director at West Midlands Railway, said the company was committed to improving services for customers.
“We’re proud to continue to drive change as the West Midlands’ dedicated railway operator,” he said. “Turning the region orange is our way of showing residents our pledge to continue upgrading railway services, while fuelling and feeding the West Midlands economy through continued investment.
“Collaboration will be essential going forward and we’re lucky to have so many stakeholders within the region who share the same vision of a transport brand especially for the West Midlands.
“We aim to provide the best journey experience for all of our customers, so we’re excited to continue our work in transforming railway services and creating a brand that we all can really be proud of.”
