Football might not have come home but a Lichfield retailer says plenty of drinks did after reporting a rise in sales of alcohol for the Euros final.
England’s disappointment against Italy saw fans drowning their sorrows rather than toasting success, with Central England Co-op revealing the amount purchased was up almost 10% from the semi-final.
Beers, lager and cider saw the biggest rise – 11% – while white wines were also up 8%.
A spokesperson for Central England Co-Op said:
“After a difficult year, and despite the result, it’s great to see that people marked the occasion of England’s historical progress in the championship with a good celebration together – we’ve really needed it.”
Central England Co-op spokesperson
Crisp and nut sales also rose 4.5% for the big match, according to the retailer.
