A LICHFIELD horticultural business has confirmed plans to bring its four brands under one name for the first time.
The G-Scapes Group will incorporate G-Scapes Landscaping, Fullbrook Nursery, Folium at Fullbrook and Boultons Nursery.
The family-owned company said the launch of the new single brand would reflect the continued investment across the group in areas such as nursery infrastructure, increased growing capacity and the ongoing development of an experienced team of horticultural professionals.
Managing director Dan Gee said:
"This has been a long time in the making. We have always been one family with one set of values – this simply makes that clearer to the people we work with.
"The expertise, the relationships and the commitment our customers rely on are not changing.
"We are telling the story of what we have built more clearly than we have before."
Shaw Pye, director of operations, added:
"Bringing our businesses together under the G-Scapes Group reflects the way we have always worked as one team, with shared knowledge and a shared commitment to getting things right.
"Each division has its own specialist expertise, but together we offer our customers something broader.
"While our identity is evolving, the people, the service and the relationships that matter remain exactly the same."
