PEOPLE are being invited to go red to support a scheme in aid of the Midlands Air Ambulance Charity.
The organisation's annual Wear It Red campaign will run in February 2027 and see opportunities to raise funds for the life-saving service.
Supporters are invited to organise any red-themed fundraiser, from dressing head‑to‑toe in the colour, hosting cake sales or getting creative with activities.
Katey Taylor, Staffordshire fundraising executive at Midlands Air Ambulance Charity, said:
"Wear it Red is one of my favourite campaigns because it shows the heart of our Staffordshire community.
"Every bake sale, every dress down day, every creative idea helps us reach someone in their moment of greatest need.
"We receive no Government funding, so the kindness shown during this campaign genuinely keeps our service operational."
Registration is now open for those who are looking to take part and start planning their activities.
To register your interest and receive a free digital Wear It Red resource pack to get started, visitmidlandsairambulance.com/WIR.
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