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Firefighter given the honour of opening new Debenhams store in Lichfield

An award-winning Lichfield firefighter will cut the ribbon on a new flagship city centre shop.

Sharron Finch will do the honours as Debenhams finally opens its doors in the Three Spires Shopping Centre today (May 16).

Sharron Finch

Sharron Finch

The 43-year-old was chosen after the store’s manager heard about her fundraising achievements, with a parachute jump in August set to push her over the £5,000 milestone in aid of The Fire Fighters Charity.

“It’s a big honour to be asked to open the store, although I was shocked to have been selected,” said Sharron, who has been a retained firefighter at Lichfield Fire Station for the past 11 years.

“I am thrilled about having an opportunity to raise awareness of The Fire Fighters Charity which is a cause close to my heart.”

With the help of her station colleagues Sharron has organised car washes, stalls in the city and recycled mobile phones. She even managed to secure £400 in sponsorship from builders working on the Debenhams development which is opposite the Birmingham Road station.

Before cutting the ribbon at the new store, the mum of two will be given a free makeover and be allowed to choose a glam outfit suitable for the occasion.

Anyone wanting to sponsor Sharron for her skydive can do so at

A volunteer wrote this. Say thanks with a coffee.


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  1. Doopster

    16th May, 2013 at 2:48 pm

    Brilliant, chuffed for Sharon, great choice! :)

  2. George Cutler

    16th May, 2013 at 2:53 pm

    I think its brilliant that a hard working regular person has been given this role rather than some big shot! Good on you Sharon and I hope your fund raising goes well!

  3. lesley allsopp

    16th May, 2013 at 6:51 pm

    Sharron is my twin sister and i live in camberley surrey, im sooooooooooooooo proud of her and she deserves this as she is a good mom and good firefighter… go Shazzy xxx

  4. Clare Newton

    17th May, 2013 at 9:03 am

    I’m Sharron’s beauty therapist. She is very deserving of this honour! She is a very beautiful woman, inside and out! It’s an absolute privilege knowing her. Well done Sharron! :-D xxx

  5. Darryl

    17th May, 2013 at 9:29 am

    Lovely to see someone who is inspirational to the community than some banal councillor or politician.

    Congratulations Sharron.

  6. Sponge Cake Bob

    17th May, 2013 at 5:16 pm

    Well done Sharron.Darryl dont be to hard on the Councillors i hear they do sometimes come out after dark on a full moon.

  7. Simon Cashmore

    17th May, 2013 at 5:41 pm

    Well done Sharron. X