An artist's impression of the revamped Swinfen Hall Hotel
An artist’s impression of the revamped Swinfen Hall Hotel

Plans to expand a Lichfield hotel have been unveiled.

Swinfen Hall Hotel hopes to add a number of new rooms through the construction of a new block and the conversion of existing staff accommodations.

The proposals also include the creation of 12 lakeside chalets and a gym, as well as outdoor and indoor swimming facilities.

The application has been put forward by Bushell Investment Group which owns the Grade II* Listed hotel.

A planning statement said the hotel risked having to close if it was not granted permission to add new facilities.

“Swinfen Hall Hotel was purchased after a prolonged period of financial loss.

“Bushall Investment Group plan to invest £5million into the hotel in order to modernise it, increase the number of keys and make it into a profitable five-star hotel for Lichfield.

“The proposed works will create a unique destination for the area and safeguard the ongoing optimum viable use for his important heritage asset.

“The injection of capital and the associated renovation works will ensure the long-term viability of the hotel. Without it, it is likely the hotel will suffer further losses and may eventually end up closing.”

Planning statement

The redevelopment would also see the conversion of two outdoor bothies to create holiday cottages and an extension of the car park.

The new leisure facilities would also include a spa with treatment rooms and a restaurant.

“The key benefits of the proposed development are the regeneration and optimisation of an under-utilised and failing tourism asset, the preservation and enhancement of a listed building and the creation of employment opportunities.”

Planning statement

Full details of the proposals can be seen on Lichfield District Council’s planning website.

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3 Comments

  1. I read through some of the 82 documents associated with this proposal. It looks like a substantial number of changes to this building. Some would seem to incorporate materials not compatible with the original building.
    I thought Swinfen Hall belonged to a family who cherished its heritage. Of course the last eighteen months must have created unsustainable pressures on the hotel industry for some.
    Bushall Investment Group want to maximise this acquisition. There are caveats if they are not allowed free reign in doing this. All too common these days.
    I would remind the council that Swinfen played a major part in the history of Lichfield. In fact it’s benefactor gave much of what we enjoy today. I hope they are mindful of this when considering altering its grade two status requirements. Like the green belt, it was put there for a purpose.

  2. @Terrie Kimberlee… If you look on Swinfen on Google Earth you will see the two establishments are very close. In fact the tennis court abuts the prison perimeter road. Personally this would not dissuade me from using the hotel as it is a very fine building and you are not aware of the neighbouring prison. The hotel has pleasant grounds of its own.

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