An artist's impression of the revamped Swinfen Hall Hotel
An artist’s impression of the revamped Swinfen Hall Hotel

Plans to expand a Lichfield hotel have been unveiled.

Swinfen Hall Hotel hopes to add a number of new rooms through the construction of a new block and the conversion of existing staff accommodations.

The proposals also include the creation of 12 lakeside chalets and a gym, as well as outdoor and indoor swimming facilities.

The application has been put forward by Bushell Investment Group which owns the Grade II* Listed hotel.

A planning statement said the hotel risked having to close if it was not granted permission to add new facilities.

“Swinfen Hall Hotel was purchased after a prolonged period of financial loss.

“Bushell Investment Group plan to invest £5million into the hotel in order to modernise it, increase the number of keys and make it into a profitable five-star hotel for Lichfield.

“The proposed works will create a unique destination for the area and safeguard the ongoing optimum viable use for his important heritage asset.

“The injection of capital and the associated renovation works will ensure the long-term viability of the hotel. Without it, it is likely the hotel will suffer further losses and may eventually end up closing.”

Planning statement

The redevelopment would also see the conversion of two outdoor bothies to create holiday cottages and an extension of the car park.

The new leisure facilities would also include a spa with treatment rooms and a restaurant.

“The key benefits of the proposed development are the regeneration and optimisation of an under-utilised and failing tourism asset, the preservation and enhancement of a listed building and the creation of employment opportunities.”

Planning statement

Full details of the proposals can be seen on Lichfield District Council’s planning website.

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