PEOPLE are being invited to help save lives by joining a campaign for the Midlands Air Ambulance.
The charity will run the Wear It Red initiative from 10th to 14th February.
Schools, businesses and community groups are all being encourage to take part to help raise funds and awareness for the care provided by the air ambulance teams.
As well as wearing red, people are also being encouraged to host themed events with red twists.
Emma Wood, head of fundraising and engagement at Midlands Air Ambulance Charity, said:
“Wear It Red is a fantastic fun way for people to get involved and show their support for Midlands Air Ambulance Charity.
“The enthusiasm from previous years has been inspiring and we hope 2025 will be our biggest year yet.
“The funds raised make a huge difference in our ability to deliver critical care where it’s needed most – and we can’t wait to see the region go red for a great cause.”
People and organisations can register to receive a free fundraising pack at midlandsairambulance.com/wearitred.
