A Lichfield accountancy firm has undergone a complete rebrand and change of name.
Inspired Accountants Ltd is the new name for Naylors Accountants Ltd and was officially unveiled along with new corporate branding to clients and business partners via a Champagne launch event which took place in late January at Swinfen Hall Hotel, near Lichfield.
The launch event attracted more than 150 local business people from in and around the West Midlands.
Company Director Paul Bulzacchelli said:
“The repositioning of our brand is integral to our strategy and business plan. We have invested in understanding what our clients and potential clients desire from an accountant and as a result we have developed our business substantially over the last five years. 2011 is the right time for us to launch a new brand to accurately reflect our core values, work practices and business outlook.
“We are proud of our history but at the same time we are on an exciting journey and our new brand marks a significant step in our transformation as a business. I remain focussed and committed to growing the practice, developing our service offerings and ensuring we engage with our clients and business partners in the best possible way.”
Practice manager Kay Lewis added:
“Our new name and visual identity will help us to communicate that we have a forward thinking approach and that we strive to provide a high quality service with proactive advice that helps our clients maximise their profitability and minimise their tax burden.
“We want everyone who deals with us to be inspired and have the business support to help them to look forward to the future with confidence and optimism.”
For more information visit www.inspiredaccountants.com.
